Who you are decides how you land.
Welcome. Whether as a speaker at your company event, in one-to-one coaching or as a trainer for your team – I am glad to hear what you need.
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Positioning
Three questions. One principle.
- 01Who are you?Personality & behaviour assessment
- 02Where do you stand?Positioning in coaching
- 03Where are you going?Put to work in training, coaching or a keynote
I ask these three questions of everyone I work with – in coaching, in training, before every keynote. The answers are the beginning. After that it is about presence: speaking with authority, standing for something clear, selling more because of it.
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Services
Coaching. Training. Stage.
- 01Coaching & AssessmentsWho you are – and who you could be.Personality & behaviour assessment · One-to-one coaching · Positioning & career changeSee coaching
- 02Training & WorkshopsSales with personality – for teams and their leaders.B2B sales training · New and existing customers · Leadership & team dynamicsSee training
- 03Keynotes & SpeakingCourage to succeed. The WOLF Principle on stage.Company events & conferences · 20–60 minutes · German & EnglishSee keynotes
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The WOLF Principle
Strong personality
plus Assured presence
equals Maximum success
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About Anelia
I am out selling myself. Every week.
My father was a trader. I saw early on how a conversation changes a decision – and that people buy from people. Later came training as a dental technician, running a department, then sales and store management in the premium segment.
Today I work in B2B field sales: cold calling, new business, key accounts. Alongside that I work with people and teams as a coach, trainer and keynote speaker – in German and English. What I pass on, I did myself the week before. And at home two sixteen-year-old twins put my negotiating to the test daily.
- Roots
- Sales conversations in my father's business
- Precision
- Dental technician, department manager
- Premium
- Sales & store management in the premium segment
- B2B
- Field sales: cold calling, new business, key accounts
- Stage
- Keynote speaker, trainer & coach · herCAREER Expo 2026
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Who for
Who I work with.
Companies
Sales teams & their leaders
- New business that becomes predictable
- Existing customers that grow instead of drifting away
- Leadership and team dynamics in sales
Individuals
Specialists, leaders, women changing direction
- Speak with authority and convince
- Know what you stand for – and say it
- Change direction without bending yourself out of shape
Event hosts
Company events, conferences, career formats
- A keynote on the WOLF Principle, 20 to 60 minutes
- German or English, live or online
- An impulse that stays with the room
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Contact
Let's talk.
- Write to meinfo@anelia-wolf.com
- Call+49 174 4555115
- ConnectLinkedIn
Unlock Your Potential — Next Level